Building Find A Biz taught me that product decisions and business decisions aren't separate, they're the same decision viewed from different angles.

I'm the founder of Find A Biz, an AI and blockchain enabled business directory and analytics platform for African markets, and TechTrust, the underlying infrastructure for the consumer app, which I built from first line of code through multiple iterations. I also run Ahjayee Consulting, a fractional CxO and product studio that helps leadership teams make decisions where product, data, and commercial reality all collide. That experience of making technical and commercial decisions simultaneously is what I now bring to board roles, strategic advisory, and Fractional CxO work.

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Building in both dimensions

Find A Biz started as a simple business directory for Nigeria's informal economy. Within three months, thousands of businesses registered organically, validating the core need. But as it grew, I faced decisions that required understanding both technical architecture and market reality simultaneously.

Customers couldn't differentiate legitimate businesses from scams. Business owners couldn't create compelling content. The solution wasn't just technical (add blockchain verification, integrate local AI for content generation) or just commercial (charge for verification, monetise content services). It was recognising that architectural decisions are business model decisions.

Through multiple iterations, I learned that the best product decisions emerge when you genuinely understand both the code and the customer. That integrated perspective, technical builder and business operator working as one, is what I now bring to leadership teams facing similar challenges.

Visit Find A Biz → Visit TechTrust →

How this applies

For details on formats, pricing, and typical engagement shapes, see the Work with me page.

Board Work

I bring product and technical insight to governance conversations that typically lack it. Boards need directors who understand both what the technology enables and what the market demands—not just one or the other.

Fractional CxO (via Ahjayee Consulting)

Through Ahjayee Consulting, I work with technical founders navigating commercial scale, and commercial leaders trying to understand their technical constraints. The value is integrated judgement and execution, not just translation between two worlds.

Strategic Advisory (Ahjayee Consulting)

Advisory work runs through Ahjayee Consulting: structured sessions and ongoing support to help leadership teams make decisions that work in both technical and commercial reality, with clear next steps rather than abstract recommendations.

Speaking

I speak about the intersections: where product architecture meets business model, where technical debt becomes strategic debt, where engineering culture shapes market outcomes.

Consulting practice: Ahjayee Consulting

Ahjayee Consulting is my studio arm for hands-on work with founders, boards, and leadership teams. It’s where I take the same integrated approach I used to build Find A Biz and apply it to your product, data, and go-to-market decisions.

  • Fractional CxO support for founders who need senior product/tech judgement without a full-time hire.
  • Decision sprints that clarify trade-offs between architecture, data, and revenue.
  • Delivery oversight so what gets built actually matches the strategy on the slide deck.

If you’re deciding what to build, how to build it, or whether a roadmap makes commercial sense, this is usually the right starting point.

View ways to work together Visit Ahjayee Consulting

Typical engagement shapes

  • 3–6 month fractional CxO to de-risk a product or data roadmap.
  • Short, focused decision sprint on a specific architecture or go-to-market question.
  • Board or exec support: independent view on whether the technology and numbers line up.

Recent thinking

Building Africa's Trust Infrastructure

Why solving trust in African commerce required both blockchain architecture and business model innovation—and what it taught me about building infrastructure that enables markets rather than just participating in them.

Read the white paper on SSRN →

Background

Portrait of Banke Ajayi

I spent 15+ years delivering systems at Barclays, Deutsche Bank, and BNP Paribas—environments where understanding both technical constraints and business requirements wasn't optional. That experience taught me to speak both languages fluently, which now informs everything from Find A Biz's architecture to the strategic advice I provide to leadership teams.

I'm also the author of No One Cares About Dashboards, a practical guide to building products that deliver actual value rather than just technical features.

If you're facing decisions that require both technical depth and commercial reality, let's talk.

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