Africa's Trust Infrastructure
An SSRN white paper on identity, verification and SME growth barriers in African markets.
Read the paperAdvisory, research and business building
Data, technology and business-model decisions fail when they are made apart.
I work with the questions that emerge when a business is growing, its systems are under strain and leadership needs to make consequential decisions with imperfect information.
Where this gets triggered
The work sits where business, data and technology decisions start to collide.
- Leadership is split between technical and commercial perspectives, with no one reconciling the two.
- AI strategy is being discussed without a clear view of the operating foundations underneath it.
- Data exists across the business, but decisions are still made with limited confidence in it.
- Product or technology choices are starting to affect revenue, cost structure or market position.
- Systems, processes and data are not compounding into a clear operating advantage.
The through-line
Quantitative risk taught me to make high-stakes decisions from imperfect data. The same discipline applies now: the data is rarely clean; the question is what can be decided reliably from what already exists.
Published thinking
What this is grounded in.
No One Cares About Dashboards
A practical book on why reporting projects fail, and what businesses need before analytics becomes useful.
Explore the bookBusinesses and platforms
Products built from the same operating questions.
Alongside advisory work, I build practical services for the recurring constraints facing small and growing businesses: visibility, professional communication, commerce, reliable records and better decisions.
Be found. Operate professionally. Sell. Keep records. Make better decisions.
Advisory
Ahjayee Consulting
Data, systems and AI advisory for businesses whose growth has outpaced their processes, reporting, ownership or technology foundations.
Explore Ahjayee ConsultingOperate professionally
Snapstack
Managed business email and calendar setup for small teams that need a professional, dependable communications foundation.
Visit SnapstackBe found
Find A Biz Africa
A business-discovery platform helping people find businesses in Nigeria.
Visit Find A Biz AfricaSell
YouSabiSell
A commerce-focused platform for small businesses that need clearer, more manageable ways to sell.
Visit YouSabiSellKeep useful records
BizTraka
A business-records platform built around the information small businesses need to understand and manage their financial activity.
Visit BizTrakaThese are independent services for different points in the SME journey. Together, they reflect the same belief: businesses become stronger when visibility, operating tools, records and decision-making improve together.
Contact
Start with the right conversation.
For advisory work on data, business systems, technology or AI decisions, book an introductory conversation with Ahjayee Consulting.
Book an advisory conversationFor research, speaking, partnership or platform enquiries, send a short message using this form.
I write about SME systems, data, technology, trust and operating decisions on LinkedIn.
Work with Ahjayee Consulting
When the decision cannot wait for perfect information.
For advisory work on data, business systems, technology and AI decisions, visit Ahjayee Consulting.
Visit Ahjayee Consulting